Houston is the fourth-largest city in the U.S., but it has a problem. Some still believe it’s a place where cattle roam and oil rigs dot the skyline. To the contrary, it’s an ethnically diverse cosmopolitan hotbed that’s recently undergone a massive transformation.

Mike Waterman, president of Greater Houston Convention and Visitors Bureau (GHCVB), wanted to dispel the myths and increase tourism. To do that, GHCVB tapped YouVisit to create an immersive 360° experience that captures the essence of the city’s culture and conveys what makes it unique.

The experience, which can be viewed across desktop, mobile, and VR, allows potential travelers to explore the city’s world-class treasures including NASA’s Johnson Space Center, Minute Maid Park, and the Houston Ballet.

Watch this video case study to learn how YouVisit’s award-winning 360° experience helps Houston change attitudes and measurably drive physical visitation.

To learn more how YouVisit drives physical visits for destination marketing organizations and conversions for brands, download our free eBook, the Virtual Reality Playbook.