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YouVisit has been acquired by EAB

We are excited to share that YouVisit has been acquired by EAB. This strategic acquisition brings together EAB’s industry-leading enrollment marketing services and YouVisit’s proprietary content engagement solution, empowering institutions to effectively navigate the digital transformation that is occurring in higher ed. Our complimentary offerings, shared vision, mission, and values enhance our ability to drive…
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AMA Higher Ed Conference 2019- Key Takeaways

We were in Las Vegas last week for the AMA Higher Ed Conference. One huge topic of discussion and something we have touched on a few times at YouVisit is website redesign. As we know, Generation Z has far greater expectations of the digital experience and can be hypercritical of websites. In fact, we have…
College

Retaining Transfer Students: A Rising Problem

I read an article on Medium regarding enrollment management. Right from the first paragraph, the article hit me hard. “A campus can’t survive without the ability to enroll students or retain transfer students.” It goes on to explain, with lowered budget allocation and tuition discounting, the pressure is continually on to meet numbers. How I…
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Data-First Marketing Approach

At the peak of its popularity, the New York Times wrote an article on student search. That was 2006. Since then, digital marketing has surpassed buying names as the top marketing strategy. Google SearchTtrends for 2006-2019 Student Search in Blue vs. Digital Marketing in Red In other words, buying names and marketing to those names…
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Proposed Changes to NACAC and What They Could Mean For You

I’m sure you all saw the news, NACAC has been under investigation by the Department of Justice (DOJ) for violations of antitrust laws. This investigation led to suggested deletions of parts of their Code of Ethics. They are purposed to make these changes at the 2019 NACAC meeting. You can read the full report of…
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The YouVisit Foundation- At a Glance

History: YouVisit formed in 2010 as a way to make campus visits accessible to all students regardless of their background. Seven years later, in 2017, the founders decided there was more they could do for their community. Thus, they created the YouVisit Foundation. The mission of the YouVisit foundation is to inspire, motivate, and help…