I’m sure you all saw the news, NACAC has been under investigation by the Department of Justice (DOJ) for violations of antitrust laws. This investigation led to suggested deletions of parts of their Code of Ethics. They are purposed to make these changes at the 2019 NACAC meeting. You can read the full report of changes here. While we won’t know if these changes will take place for sure until after the conference, we think it’s better to plan ahead than be caught on the backfoot. What we think these changes boil down to for institutions is how to incentivize and retain students, and how to protect your enrollments going forward.
Appropriately Incentivizing
Recommended deleting: “Colleges must not offer incentives exclusive to students applying or admitted under an Early Decision application plan…”
Out of all the recommended deletions, this one is the easiest to work around. With a few tweaks to the way things are positioned and presented to students, virtual the same incentivizes can be offered. However, it does mean you have to be extremely careful with how you word things because, with things like this, the devil is in the details.
Protect Retention
Recommended deleting: “Colleges must not solicit transfer applications from previous year’s applicant or prospect pool unless the students themselves initiate a transfer inquiry…”
Essentially this means schools can now identify past prospects that ended up enrolling at an institution, just not their institution, and continue recruiting them. If institutions participate in this practice, summer melt will not only be a concern for incoming Freshman but for all students all-year-round.
I read a summation of the NACAC changes that postured- just because we can do something, should we? In a vacuum, being able to poach students into transferring seems exciting. You have a longer to tell your story and convince students to attend your institution. The problem is, we aren’t in a vacuum. If everyone starts poaching students, then we’re back at square one. You may have gained students, but you lose some in the process.
Protect Your Enrollments
Recommended deleting: (1) “Once students have committed themselves to a college, other colleges must respect that choice and cease recruiting them…” (2) “Colleges will not knowingly recruit or offer enrollment incentives to students who are already enrolled,
registered, have declared their intent, or submitted contractual deposits to other institutions..”
This change isn’t too far from the world we already know. Double deposited and waitlisted students make enrollment numbers see fluctuation from deposited to admitted. Removing these suggestions from the Code of Ethics will only heighten the risk of summer melt.
Good news! Because this is something you’ve dealt with before, you know how to deal with it again! First, remember to engage students even after they have deposited continuously. Next, assist students who are going through the enrollment process. Lastly, building relationships between your current and incoming students. All these are great ways to protect against summer melt. Just because May 1st has come and gone, it doesn’t mean we stop engaging and having meaningful interactions with students.
How We Can Help
Here at YouVisit, we see these changes to NACAC’s Code of Ethics as both the challenge and an opportunity for schools to tell their stories and differentiate themselves more than ever. Institutions will need to continuously market and build brand awareness to recruit and retain students. These changes will increase competition. This increase in competition makes engagement more important than ever.
This opportunity is where we can support in a HUGE way. Many of you know us for our virtual tour solution. With these changes to the Code of Ethics, virtual tours will become even more essential as schools will be forced to cast an even wider net than before. Our virtual tours drive engagement through interaction because they are powered by Super Content. Super Content is weaving multiple media types into one single asset, transforming traditional photos and videos into immersive and interactive content. Explore the tour below or fill out a contact us form to hear more about how Super Content can help you stand out.
Hanover
Virtually explore Hanover in a fully immersive 360-degree experience.
Lynn Hall
You've never seen a residence hall like this before! Once Hanover's gymnasium, Lynn Hall now serves as a suite-style living and learning community. Throughout your journey at Hanover, you can also choose to live in traditional dorms, themed houses or Greek houses. No matter where you live on campus, you're always close to the action. All of our residence halls are just a short walk to classrooms, athletic facilities, performance spaces and social areas.
Library
The support you receive as a Hanover student is unmatched. The Duggan Library complements the rigor of Hanover College by offering accessible and useful support services like dedicated research librarians and the Gladish Learning Center where you can attend study groups or receive FREE academic mentoring in every subject!
Hanover's academic values are rooted in the liberal arts, which is why there's no doubt that you will gain the skills employers and graduate programs demand: whether it's problem-solving, teamwork, research skills or written and oral communication techniques– you'll have a competitive advantage over other applicants and be prepared to conquer whatever comes your way.
Wiffleball
THAT'S A HOMERUN!!! Homeruns and stolen bases are a small part of Hanover College's most exciting time of year! While the Annual Lambda Chi Wiffleball Tournament is a blast, it's only one piece of Hanover's unique May Term experience.
May Term at Hanover is simple – one month, ONE class. Sounds great, right? What if I told you that you could take that ONE class in Italy, Vietnam, Brazil or Egypt? A four-week term like May Term is the perfect time to take a class of your interest in a different part of the world where your class environment is bound to be rich of memorable experiences.
Shoebox
Karaoke, wine and canvas nights, live bands and game-day parties… They all happen right here at our student-run campus pub… the Shoebox!
This is only one of our three dining locations on campus. Whether you choose to use your meal plan at our all-you-can eat campus center dining hall, food-court-like Underground or the happening Shoebox, Hanover is committed to meeting your dietary needs and even your caffeine fix. Don't worry, you won't go hungry!
Alumni Stadium
Panther athletics bring pride to all members of the Hanover community. How could it not when we have won 33 conference championships and made 15 National Tournament appearances in the last 5 years! We even hold the all-time NCAA record for most receptions in a football game right here in Alumni Stadium!
With a third of our students participating in one of Hanover's NCAA DIII teams, you, too, may have the opportunity to continue your athletic passion! Regardless of your sport, you will be supported as a student-athlete, because to say you excel at both is an understatement.
Horner Center
At Hanover, we want you to stay active! The Horner Center is the home of our many fitness opportunities and there is definitely something for you.
Play floor hockey on an intramural team or join a club sport like rugby. Does Zumba, yoga or high-intensity training sound more interesting? Maybe you'd like to work with a personal trainer and get nutrition guidance? No matter what you decide to do, our indoor facilities are available at your convenience. The best part is that you don't have to pay a dime! It's ALL FREE as a Hanover student.
Withrow Activity Center
The Withrow Activities Center is the hub of student life at Hanover. Here, you'll enjoy our improv comedy troop, Evil Petting Zoo and guest speakers like Bill Nye or Nick Offerman from the hit TV show Parks and Recreation. There's no doubt you'll find yourself in Withrow for a student org meeting or even just to hang-out between classes.
Student Life also houses the Haq Center that provides active resources for international and domestic multicultural students, the LGBTQ+ Center, Brown Chapel and our interfaith prayer room.
At Hanover, we celebrate our differences and are proud to be a welcoming campus for all!
The Underground
Welcome to The Underground. Get your favorite coffee or frozen drink at Café 1827, proudly serving Starbucks, or grab something to eat at fast dining options like Cinco Cantina - serving classic Mexican cravings – or the Firehouse Grille with its tasty options. Open early. Open late. The Underground fuels students and provides comfortable gathering and social spaces to fit busy schedules.
Quad
Aside from the Point, the Quad is our most iconic spot on campus. While it's the place to be on beautiful days to play frisbee or lay out in the sun, it's also where the campus-wide snowball fight erupts on the night of the first snowfall every year!
Regardless of the weather, you'll run into your friends, professors walking their dogs and even President Lambert and his family. Whether you're chilling in a hammock, walking a slackline, playing campus golf or throwing that first snowball, you'll always feel Hanover's strong sense of community surrounding you.
Trails
Hanover College is the region's leading campus in preserving a natural environment with miles of hiking trails and waterfalls… Yes, I said waterfalls! As you can see, the majority of our 650-acre campus still looks just as Mother Nature intended, and if you're not doing research in an outdoor lab, a walk in Happy Valley is the perfect stress reliever during finals.
Look around, feel yourself relax and take in the natural beauty of Hanover…
Hendricks
Life after Hanover starts here at Hendricks Hall, home of the Business Scholars Program and Levett Career Center.
Why not major in what you're passionate about and mix it with practical business skills? That's the philosophy of our Business Scholars Program and results speak for themselves.
Your success is Hanover's priority and at the Levett Career Center, you'll have the support you need to get into a top-ranked graduate program or land the job of your choice. Whether you work alongside recent alumni at Google, Goldman Sachs, The White House OR chart your OWN path, your time at Hanover will change your life.
That's the beauty of Hanover.
Downtown Madison
The beauty of Hanover extends beyond our campus and into our college town – which is home to renowned music and art festivals, the Madison Regatta, and was recently named one of America's best communities. Take the FREE campus shuttle downtown to check out locally-owned shops and restaurants or head to the hilltop to find everything else you need!
Hanover College is in the perfect location with a thriving small town at its core and Louisville, KY, Cincinnati, OH, and Indianapolis, IN, at its fingertips. These booming metropolitan cities are all between 45 - 90 minutes from our campus so your opportunities are endless!
