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Data-First Marketing Approach

At the peak of its popularity, the New York Times wrote an article on student search. That was 2006. Since then, digital marketing has surpassed buying names as the top marketing strategy. Google SearchTtrends for 2006-2019 Student Search in Blue vs. Digital Marketing in Red In other words, buying names and marketing to those names…
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Proposed Changes to NACAC and What They Could Mean For You

I’m sure you all saw the news, NACAC has been under investigation by the Department of Justice (DOJ) for violations of antitrust laws. This investigation led to suggested deletions of parts of their Code of Ethics. They are purposed to make these changes at the 2019 NACAC meeting. You can read the full report of…
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The YouVisit Foundation- At a Glance

History: YouVisit formed in 2010 as a way to make campus visits accessible to all students regardless of their background. Seven years later, in 2017, the founders decided there was more they could do for their community. Thus, they created the YouVisit Foundation. The mission of the YouVisit foundation is to inspire, motivate, and help…
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TargetXSummit 2019 Key Takeaways

This week two members of the YouVisit Sale’s team ventured the tropical storm and headed down to New Orleans for TargetXSummit. This storm, throughout the summit, was used as an analogy. Weather like students can be unpredictable, but unlike storms, you have more control over a student’s path. In case you weren’t able to attend…
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A Guide To Recruiting International Students

Until recent years, the United States was the top college destination for international students. However, in the last year, data shows the enrollment of international students has seen a decrease of 4%. While some of these factors which affect attendance are out of your control, you’re not helpless. There are things you can do to…